Wednesday, December 23, 2009

30 Birthday Facebook Title

"Christmas in Beverly Hills" is art-house films. Or so it recognizes the law

urban reform applied to comedy with De Sica. Risks for the small cinemas

The new rules and the decisions of the ministry. The award also "Winx Club 2."

MILAN - Even in his dreams more daring Christian De Sica had the courage to try: cinepanettoni officially declared the 'arthouse'. And for some coup or a fan of supertrash unconditional surrender of the united front Critics & bogeyman, but for "merit" of the law Italian cinema. To circumvent deprecated failure ideological affiliates (read: fanigottoni favors to the film are always ready to finance itself with state money), the reform instituted by the then Culture Minister Urbani precise mathematical and quantitative parameters to evaluate the merits of a film. It was the reference system giving points to the strength of production, the wealth of the cast, the value of the directors or directors of photography, et cetera.

Those scores were used, and need to get money "bipartisan" or to access the status of 'film culture and national interest. " Naturally questions arise before the film is shot (for grants) or before departure (for the title) and the Committee reserves allows them then to confirm them, "after viewing the sample copy." But barring a highly unlikely plot twists, no qualification is never revoked. For several months, then, that status has become vital to get the much coveted 'tax credits' to give breath to the film without falling back into the ancient memory of subsidies were introduced mechanisms for tax reduction (the tax credits, of course) able to facilitate the redeployment of capital in production. But to avoid becoming indiscriminate funding (and therefore illegal) The European Community has imposed that would benefit only high-quality films, the ones that declared a "cultural and national interest."

And here we return to "Christmas in Beverly Hills, who requested and obtained the qualification in question to qualify for tax credits in the most holy, but that surplus is achieved in a "status of art films" that the law Urbani rightfully to all films of cultural interest and national levels. And here things get complicated. And worse. Why become arthouse cinema means that you allow the program to get those support (fiscal and monetary) that support operators more careful and courageous, those that should give space to film the most difficult, controversial, stimulating and culturally valid. Certainly not to those who may megastructures fill all the rooms with three or four blockbuster and do not care to balance the logic of the box office with that of quality. Instead, "transforming" arthouse cinema in the multiplexes that project also works as a "Christmas in Beverly Hills" (the same meeting, has already received the same recognition "Winx Club 2) you end up only to steal more loans to those small merchants , with a more attentive to the quality of the films that pop corn, are the last bastion for the defense of a film worthy of the name. Otherwise they risk becoming mere demagoguery all demands for greater efficiency and ethical policy that addresses this area: if you do not change this law as soon as possible, opportunities to be proud of our film industry will become ever more scarce. With or without the brand name it. Paolo Mereghetti


December 23, 2009, corriere.it

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